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Course Fee
₹ 37500/Sem
Examination Fee: Rs.
Registration Fee: Rs.
Brochure Fee: Rs. 125
Service Fee: Rs. 500
Duration
POST GRADUATE DIPLOMA IN ADVERTISING AND BRAND MANAGEMENT
A two-year (4 semesters) programme offering comprehensive study of a wide range of theoretical concepts and functional areas in Advertising & Brand Management. Advertising and Brand management go hand in hand, as advertising helps a business entity get its share of voice that enables transformation into a loyal and satisfying customer base. While on the other hand, Brand Management helps establish the personality that defines a product, service or company. Advertising is all about relatable and impactful communication for a brand. Whereas, Brand management involves maintaining or building a brand image to create a favorable relationship with target customers. Advertising is a key element of promotion that contributes to brand management. This PG diploma in Advertising and brand management will help you transform into a seasoned professional capable of both, advertising and brand management..
Overview
- Lectures 8
- Quizzes 1
- Duration 60 hours
- Skill level Beginner
- Language English
- Students 32
- Assessments Yes
Course Eligibility
Graduation.
Scope
Brand Manager, Digital Media marketer.
Curriculum
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First Sem/Year
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. Professional Communication
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. Statistics for Management
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. Advertising and Marketing Practices
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. Advertising Concept and Principles
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. Brand Management
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Second Sem/Year
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. Conflict Resolution and Management
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. Business research methods
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. Sales Promotion
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. Marketing Management
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Third Sem/Year
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. E - Business and Trade
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. Strategic Management
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. Consumer Behaviour
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. Product and Brand Management
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. Direct Marketing
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Fourth Sem/Year
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. Project Work
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. Digital Marketing
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. Advertising and Sales Promotion
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Fifth Sem/Year
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Sixth Sem/Year
Instructor
Reviews
3
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